QuestionPro Buys to Expand Healthcare Business

February 28 2023

US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit’s founder and CEO Arti Bedi Pullins becomes QuestionPro’s President and Chief Healthcare Officer.

Arti Bedi PullinsAustin, Texas-based QuestionPro, which has additional offices in the US, Mexico, Germany, the UAE and India, provides a fully integrated online platform for research & insights, CX and workforce / employee experience; and the firm also offer polling, journey mapping, employee 360s, and data visualization.

Pundit, which will retain its brand as part of QuestionPro, combines consumer and patient-centered design, product strategy development and business consulting. Pullins will lead all revenue generation for QuestionPro in the Americas and spearhead the expansion of its healthcare and life sciences business. She brings more than twenty years of experience in leading business strategy, product innovation, and end-to-end divisional deployment for health & wellness and tech companies, with a focus on applying market, customer and product research to understand how consumers impact brand engagement and adoption. Past roles include senior leadership at SessionM, Glassdoor and , and she serves on multiple boards. Pullins earned an MBA from the Kellogg School of Management at Northwestern University, and a Bachelor’s degree in sociology and communications from Michigan State University.

QuestionPro says the buy builds on its 2020 acquisition of CareExperience as well as hundreds of its own existing healthcare industry customers, including the American Cancer Society, Sanofi, GoHealth, Merck and Elsevier. Co-founder and CEO Vivek Bhaskaran comments: ‘Arti is a respected entrepreneur, healthcare and tech leader who has built an incredibly successful business by helping clients succeed through customer- and patient-centric innovations. There’s no better person to dramatically drive increased revenue and business development as well as transform our healthcare business by combining our teams and platform with her proven process’.

Pullins says the deal creates ‘a once in a generation opportunity to arm clinicians, providers, payors, patients and researchers within all of healthcare and life sciences to transform the way they collect, analyze and deliver based on personalized data’. She adds: ‘By collecting actionable patient and consumer data at an instant, and then having a technology platform like QuestionPro to build structured solutions to address them, our customers can deliver better health outcomes’.

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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.


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